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The Ready America Deluxe Emergency Kit is the best pre-built 72-hour kit for most families — a FEMA-aligned baseline that beats assembling equivalent items individually. Here's exactly what's in it, what's missing, and how to fill the gaps.
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Scored on: effectiveness (40%) · ease of use (25%) · value (20%) · privacy (15%)
"The Ready America Deluxe Kit is the best pre-built baseline for most families — FEMA-aligned contents, rolling storage bag, and enough essential equipment to get through 72 hours. The water and food gaps are real but easily supplemented. A good kit on the shelf today beats a perfect kit you've been meaning to build for years."
We audited every item in the Ready America 70385 Deluxe kit against FEMA's official emergency supply list and the American Red Cross emergency kit recommendations. Here's exactly what's included and how each item stacks up:
| Item | Included | FEMA Requirement | Notes |
|---|---|---|---|
| Water (per person, 3 days) | Partial | 1 gal/person/day (12 gal total) | Includes 4-oz emergency pouches only — supplement with 1-gal jugs |
| Food rations (3 days) | Basic | 3-day supply per person | 2,400-calorie bars per person — functional but not palatable for extended use |
| Battery / hand-crank radio (NOAA) | Yes | Required | AM/FM/NOAA with flashlight and phone charging USB — solid unit |
| Flashlight + extra batteries | Yes | Required | LED flashlight with AA batteries included |
| First aid kit | Yes | Required | 52-piece kit with bandages, antiseptic, gauze, cold pack, CPR mask |
| Whistle (signal for help) | Yes | Required | Included in 4-in-1 emergency tool |
| Dust masks / N95 | Yes | Recommended | Particulate respirator masks, qty 4 |
| Plastic sheeting + duct tape | Partial | Recommended for shelter-in-place | Emergency ponchos substitute partially; add dedicated sheeting for shelter-in-place |
| Moist towelettes / sanitation | Yes | Required | Qty included adequate for 72 hours |
| Wrench / pliers (utility shutoff) | Yes | Required | Adjustable wrench included |
| Can opener (manual) | Yes | Required | Included |
| Local maps | No | Recommended | Print your own county/regional maps and add to kit |
| Cell phone chargers / backup battery | Partial | Recommended | Radio has USB charging port; add a dedicated power bank |
| Emergency blankets | Yes | Recommended | Mylar emergency blankets, qty 4 |
| Rain ponchos | Yes | Recommended | Emergency ponchos, qty 4 |
| Prescription medications | No | Required (personal) | Not included — add 7-day supply in a waterproof bag |
| Copies of important documents | No | Required | Add waterproof document pouch with IDs, insurance cards, contacts |
The most significant limitation in every pre-built emergency kit is water. FEMA's recommendation is 1 gallon of water per person per day — a 4-person 72-hour kit needs 12 gallons minimum. The Ready America kit, like virtually every pre-assembled kit on the market, includes emergency water pouches totaling well under 1 gallon. This is a practical concession to weight and size: 12 gallons of water weighs 100 pounds and cannot be shipped in a duffel bag.
The solution is simple but requires your action: store water separately. FEMA recommends:
Mark your calendar for water rotation. The rotation date is the only maintenance this kit requires. Everything else stays fresh for 5 years.
After auditing the kit against FEMA guidelines and Red Cross recommendations, these are the five additions that will meaningfully improve your preparedness:
The case for a pre-built kit is straightforward: most families that intend to build their own emergency kit from scratch never finish it. The research takes time, the shopping happens in multiple trips, and items get prioritized away by other spending. A complete pre-built kit sitting on your garage shelf today, even with its gaps, provides more real preparedness than a custom kit that exists only in a browser tab.
The case for DIY is equally clear for specific households: if you have specific dietary restrictions, medical equipment needs, or large households where cost-per-item matters at scale, you can often build a higher-quality kit for similar or less money by purchasing components individually. The Red Cross emergency supply list and FEMA's Build A Kit guide provide the complete itemization.
Our recommendation: use the Ready America kit as your immediate baseline, then supplement the five gaps above. This gives you a functional 72-hour kit within the week, with targeted improvements over the following month.
The Ready America food rations and emergency water pouches are rated for 5-year shelf life when stored at room temperature. The first aid supplies, blankets, ponchos, and tools have indefinite shelf life when stored dry. The batteries in the flashlight and radio should be replaced every 2-3 years regardless of apparent charge level — battery chemistry degrades even unused.
Recommended annual check: once per year (New Year's Day or your birthday work as reminders), open the kit, replace the batteries, check the food and water expiration dates, verify medications are current, and confirm all household-specific items are still relevant. This takes 20 minutes and catches the failures that would leave you without a working kit when you need it.
Ready America is a long-established US emergency preparedness company with no privacy concerns (no connected features), no significant legal issues, and industry-standard manufacturing. The product quality and contents have been independently validated against FEMA guidelines. Safe to purchase for your household's emergency preparedness needs.
Bottom Line
Best Emergency Preparedness Kit
Best price available on Amazon — ships free with Prime.